Daily News

Daily News (Los Angeles, CA), 9/15/2004
Byline: Dana Bartholomew Staff Writer
Jewish Holidays: Solemn & Sweet

……“Round challahs – I just do the eating – the cycle of life,” said Cantor Avrum Schwartz of Shomrei Torah synagogue in West Hills, lining up with dozens of Jews at Continental Kosher Bakery in Valley Village, which this week expects to sell more than 1,000 loaves of its holiday bread.

….. From across the San Fernando Valley, customers lined up at Jewish bakeries. And nowhere were fans more yeasty with delight than at Continental Kosher Bakery, where they waited for Emily Polon’s latest recipe: apple-cinnamon challah.

“Oh my God, it’s cake,” exclaimed Sylvia Rubin of North Hollywood, nibbling a sample. “How about two – two loaves – and a honey cake, and a sponge cake.”

Rubin said she’s thrilled to spend the holiday with her family, to go to services and to “hope there’ll be health and peace in the world.”

Polon, who owns the bakery with her husband, Eddy, said she imbued her challah with transformative sweetness.

“The apple-cinnammon challah is a new beginning,” she said, proudly. “Tasting it with honey will take you to a place of peace.” ……

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